Last updated: December 2012
Binarie Digital Media Ltd ("Binarie") has adopted this privacy policy ("Privacy Policy") to explain how Binarie collects, stores, and uses the information collected in connection with Binarie's products, services and websites including, but not limited to Binarie's games (together "Services").
Should you have any questions relating to this Privacy Policy, please contact us at info[a]binarie.com.
BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING, USE AND DISCLOSURE OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES. Binarie reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.
For purposes of this Privacy Policy, "non-personal data" means information that does not directly identify you. Additionally, non-personal data means "aggregate" and "de-personalised" information, which is data Binarie may collect about the use of Binarie Services, from which any personally identifiable data has been removed.
Binarie may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Binarie to identify you. The types of non-personal data Binarie may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control ("MAC") address and unique device identifier or other persistent or non-persistent device identifier ("Device ID"); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and coarse location; (v) game progress, time used playing, score and achievements; (vi) other non-personal data as reasonably required by Binarie to enhance the Services and other Binarie products and services.
You recognize and agree that the analytics companies utilized by Binarie may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Binarie reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Binarie. Binarie may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. Binarie or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Binarie or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.
You recognize and agree that the advertising companies who deliver ads for Binarie may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although Binarie takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, Binarie does not have access to or control of third party technologies.
To the extent Binarie makes location enabled Services available and you use such Services, Binarie may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. Binarie may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address. Your GPS geo-location is not accessed without your consent. Notwithstanding Binarie's partners who are providing location related parts of the Service, Binarie will not share your GPS geo-location with third parties without your consent.
For purposes of this Privacy Policy, "personal data" means personally identifiable information that specifically identifies you as an individual.
Likely situations when you make personal data available to Binarie include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through Binarie's online stores; (v) using "tell a friend," "email this page," or other similar features; (vi) requesting technical support; and (vii) otherwise through use of Binarie Services where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data Binarie may collect, process and use may include, but are not limited to your name, screen/nick name, Binarie Services' or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise Binarie treats location as non-personal data).
If you choose to use Binarie's "tell a friend" or a similar service about Binarie Services or order a gift certificate for your friend, Binarie may store your friend's name and contact details that you provide to Binarie.
Binarie may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Binarie's communications and to further develop the Services and other Binarie services and products. Binarie may combine non-personal data with personal data.
Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Binarie may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Binarie. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site "friends" and other information you have included in your social networking site profile. Binarie may associate and/or combine as well as use information collected by Binarie and/or obtained through such social networking sites in accordance with this Privacy Policy.
Binarie may retain the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, Binarie deletes all aforementioned data in its possession within a reasonable timeframe. Binarie does not verify the correctness of personal data.
Irrespective of the above, Binarie may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce Binarie user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
The Services may use "cookies" and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Binarie treats information collected by cookies and similar technologies as non-personal data.
Cookies: A "cookie" is a small bit of record-keeping information that websites often store on a user's computer. Binarie's cookies do not include personal data and are typically used to quickly identify your device and to "remember" you. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.
Flash cookies & HTML5: Binarie may also use Flash cookies (locally shared objects) and HTML5 storage (locally stored objects). Locally shared objects are small files similar to browser cookies and are used to remember your settings to personalize the look and feel of the Services. Locally shared objects only collect data in the aggregate. You may prevent locally shared objects from being placed by disabling locally stored objects in your browser or visit www.adobe.com. Locally stored objects, such as HTML5 Web Storage, are used for similar purposes as cookies but typically may contain a greater amount and different types of data than browser cookies.
Web Beacons and pixel tags: A "web beacon" or a "pixel tag" is an electronic image that allows Binarie to count users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications Binarie sends to you may contain pixel tags that enable Binarie to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, map data providers, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that Binarie is not liable for any such third party terms and conditions and their use of your personal data.
Binarie may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by Binarie. Binarie is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that Binarie is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
Please note that certain Services that Binarie may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID or gaming network account. When you register to join or use the Services from a third-party gaming or social networking system, certain personally identifiable user and/or membership data may be transferred automatically to and from Binarie and you hereby consent to the processing, using, combining, disclosing and retaining of such data in accordance with this Privacy Policy by Binarie.
Binarie follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Binarie's possession. Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to your personal data in Binarie's possession. However, no system can be 100% secure and there is the possibility that despite Binarie's reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you assume this risk.
Please be aware of the open nature of certain social networking and other open features of the Services Binarie may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. Binarie is not responsible for any personal data you choose to make public in any of these forums.
If you are under 13 years of age or a minor in your country of residence, please ask your legal guardian's permission to use or access the Services. Binarie encourages parents and/or guardians to play an active role in their children's online experience at all times. Binarie does not knowingly collect any personal information from children under 13 years of age and if Binarie learns that Binarie has inadvertently gathered personal data from children under 13 years of age, Binarie will take reasonable measures to promptly erase such personal data from Binarie's records.
Binarie regularly reviews its compliance with this Privacy Policy. If you have any questions regarding this privacy statement or the security practices of The Irish Times, pleases send them to info[a]binarie.com